Product Recognition Advertising Solution – PickPlay

Product Recognition Advertising Solution – PickPlay

PickPlay: AI-Powered Interactive Solution that Transforms Your In-Store Customer Experience

Understand the Action, Trigger the Story — The moment a customer picks up a product, the ad starts telling its tale.

Solution Overview

PickPlay is an intelligent customer behavior recognition and interactive advertising solution designed for retail stores. By detecting the action of a customer picking up a product using cameras, the system automatically identifies the product and instantly plays a corresponding promotional video or product introduction on a nearby digital signage display — enhancing in-store engagement and increasing conversion rates.

System Components

1. Customer Behavior Detection Module (Camera + Recognition)

  • Monitors customer movements in front of shelves in real-time
  • Automatically detects when a customer picks up a product
  • Uses image search to identify the picked-up product

2. Digital Signage Interaction Module

  • Automatically receives the recognition result
  • Plays relevant ads, product videos, or promotional content
  • Supports product video looping

3. SaaS-Based Management Platform

  • Manage product images and ad videos
  • Configure rules to link videos with products
  • Analytics dashboard (e.g., product interest frequency, ad impressions)

Technical Features

Module Description
Customer Action Detection Detects product pick-up gestures
Product Recognition Real-time identification using SnapSeek image search
Video Interaction Controls playback on signage displays
SaaS Platform Centralized multi-store, multi-product content management

Core Value

  • ✅ Purchase Activation: Relevant ads are triggered by interest, enhancing brand influence
  • ✅ Behavior-Driven Ads: Ads play only with interaction, reducing ad fatigue
  • ✅ Actionable Insights: See which products are picked up most, and which ads play most
  • ✅ Contactless Identification: No tags or RFID needed—camera-only solution

Application Scenarios

Scenario Example Implementation
Chain Supermarket Picking up spices triggers a “Product Origin + Recipe” video
Electronics Store Picking up headphones plays noise-cancellation demo and sound test
Cosmetics Counter Picking up lipstick shows shades and try-on model videos
Liquor Store Picking up wine triggers brewing process and food pairing video

Contact Us to Experience the Future of Smart Retail with PickPlay

Let your products “speak for themselves.” Trigger ads with actions and turn every customer interaction into a potential sale.